On August 28, 2025, the Nehe Municipal Government held a grand promotion conference for the "Nehe Soybeans" regional public brand and a forum on soybean industry development at the Harbin Beidahuang International Hotel.
The event aimed to advance the development of the regional public brand for soybeans and deepen industrial cooperation and exchange. Li Changbao, Vice Mayor of the Nehe Municipal People's Government, emphasized that the successful conference once again highlighted the superior quality and strength of Nehe soybeans, also establishing a solid bridge for government-enterprise collaboration. He stressed that only by uniting all parties, integrating quality resources, and creating a synergistic development pattern can the awareness and influence of the "Nehe Soybeans" brand be continuously enhanced. Shandong Yuwang Ecological Food Industry Co., Ltd. was invited to attend.
In her speech, Li Shunxiu, General Manager of Shandong Yuwang Ecological Food Industry Co., Ltd., congratulated the organizers on the conference and expressed gratitude to all friends from various sectors for their long-standing support to China's soybean industry. Since its founding in 1979, Yuwang Ecological has been deeply engaged in the soybean industry for 46 years, forming a comprehensive industrial chain encompassing "soybean breeding - base cultivation - processing and manufacturing - terminal sales," and has become one of the world's largest non-GMO soybean protein food and raw material processing bases. The company has achieved significant utilization of soybeans in the food sector and is actively expanding their application in high-end fields like special medical food and pharmaceuticals. Soy protein, as a complete protein with an amino acid profile close to human requirements, offers nutritional value comparable to milk and egg proteins. Its plant-based origin provides inherent advantages, making its application prospects in special medical food extensive.
After the conference, leaders from the Ministry of Agriculture and Rural Affairs, the Department of Agriculture and Rural Affairs of Heilongjiang Province, authoritative experts from top institutions like the Heilongjiang Academy of Agricultural Sciences, and representatives from leading enterprises and groups gathered for in-depth discussions. They focused on core issues such as soybean industry innovation, deep processing, and market branding, charting new directions for Nehe soybeans and proposing strategies for the industry's advancement. Together, they outlined the blueprint for the soybean industry, pooling intellectual resources to drive its upgrade.
The "Nehe Soybeans" Regional Public Brand Promotion Conference and Soybean Industry Development Forum injected new momentum into the high-quality development of Nehe City's agricultural industry. It also provided valuable, replicable experience for the transformation and upgrading of China's agricultural brands, contributing actively to agricultural branding. This effort aims to establish "Nehe Soybeans" as a golden emblem recognized across the country and around the world. Moving forward, Yuwang Ecological will continue to be driven by technological innovation, further explore the value of soybeans, and collaborate with industry partners to jointly steer the Chinese soybean industry toward a broader and more promising future.
