March 20-22, the 27th China International Food Additives and Ingredients Exhibition (FIC 2024) and the 33rd National Food Additives Production Technology Exhibition were held at the Shanghai National Exhibition and Convention Center.
As the world's largest, most international, and most cohesive brand exhibition in the food additives and ingredients industry, FIC is renowned as a barometer for market demand changes in the sector. This edition attracted 1,592 global exhibitors and over 150,000 professional visitors.
Li Shunxiu, General Manager of Shandong Yuwang Ecological Co., Ltd., led a team of more than 30 sales and R&D personnel to participate in the exhibition.
During the event, the team showcased and promoted Yuwang Ecological's strengths and developmental achievements to clients, presented the company's full product range, and engaged in in-depth on-site discussions with customers.
The exhibition comprehensively displayed Yuwang Ecological's new products, technologies, and concepts centered on naturally bred non-GMO soybeans across the entire industry chain—from seed to table. These included low-temperature soybean meal, isolated protein, soybean oil, cotyledon oil, "Jiweilang" leisure vegetarian snacks, formulated protein powder, β-amylase, and more. The company launched new series of soybean protein and pea protein products and set up tasting zones for application-based end products and the "Jiweilang" vegetarian series, receiving high praise from numerous new and existing clients, leading to discussions on potential collaborations.
During the exhibition, Qin Feilong, Member of the Yucheng Municipal Party Committee Standing Committee, Party Working Committee Member of Dezhou High-Tech Zone, and Deputy Director of the Management Committee, along with other leaders, visited the booth to provide guidance and extend their regards to the staff.
Upholding its mission—"For ourselves, for the planet, driving change to let safe, trustworthy, delicious, and convenient soybean protein foods bring healthy and long lives to humanity"—and striving toward its vision—"To become the sustained global leader in the soybean protein industry, bringing natural non-GMO plant-based protein foods into every household worldwide"—Yuwang Ecological is dedicated to being a pivotal force leading the transformation and progress of China's soybean industry, contributing to healthier, longer, and more vibrant lives for all.
