Recently, Shandong Yuwang Ecological Food Co., Ltd. successfully passed the review for its product lines and was granted the authorization for the "Qilu Grain and Oil" provincial public brand. This marks the company's continuous integration into the high-quality development system of the province's grain and oil industry with high standards. Its practices in deepening the entire soybean industry chain and elevating product value have become a vivid example of how the "Qilu Grain and Oil" brand empowers enterprises to transform and upgrade.
"Qilu Grain and Oil" is a prestigious brand carefully crafted by Shandong Province, aiming to integrate the province's superior resources. By building a development matrix of "provincial public brand + regional brand + enterprise brand," it leads the industry's transition from "scale expansion" to "value enhancement." The renewal of this authorization indicates that the company's product quality, quality control, and innovation capabilities have once again received sustained recognition at the provincial level.
Yuwang Ecological’s practices centrally reflect the core driving force of the "Qilu Grain and Oil" brand. Breaking through traditional oil extraction models, the company relies on technological innovation to transform a single soybean into over 100 products, including protein, oil, and plant-based foods, establishing a globally leading non-GMO soybean deep-processing industry chain. The "Five-Self Full Closed-Loop Safety System" (self-owned bases, self-operated factories, self-managed filling in the same facility, self-arranged transportation of original packages, and direct self-operated sales) established for its soybean oil products ensures full self-control from seed source to end product, guaranteeing the safety and premium quality of every drop of oil. Through the development of an industrial internet platform and the promotion of intelligent transformation, production efficiency and product quality have significantly improved. Previously, the company was recognized as a "National Demonstration Enterprise for Trusted Grain and Oil," with multiple products certified as provincial-level "Good Grain and Oil."
Under the guidance of the provincial brand, Dezhou City has simultaneously cultivated regional public brands such as "Five-Star Dezhou Grain," forming synergistic development momentum. As a key participant in both provincial and municipal brand-building initiatives, Yuwang Ecological actively promotes its high-quality products to national and global markets through its involvement in brand promotion activities.
The renewal of this authorization is another affirmation of Yuwang Ecological’s long-term commitment to high standards and high-quality development. Moving forward, Yuwang Ecological will continue to leverage the empowerment and guidance of the "Qilu Grain and Oil" brand, deepen its efforts in the entire soybean industry chain, and provide consumers with even better products and services, contributing to the sustained enhancement of the "Qilu Grain and Oil" brand influence.
