Hosted by the Ministry of Agriculture and Rural Affairs, the 22nd China International Agricultural Products Fair was held at the National Exhibition and Convention Center (Tianjin) from October 17 to 19.
As a grand event sponsored by the Ministry of Agriculture and Rural Affairs, this year’s fair took "Strengthening Brands to Boost Rural Revitalization, Stimulating Consumption to Enhance Vitality" as its theme. It covered an exhibition area of 100,000 square meters, gathering over 3,000 exhibitors from 31 provinces, autonomous regions and municipalities across China, and showcasing more than 20,000 kinds of high-quality agricultural products. It built an agricultural development platform integrating achievement display, trade matching, international exchange, industrial chain collaboration, and public-benefit services.
Shandong Yuwang Ecological Food Co., Ltd., a national-level leading enterprise in agricultural industrialization and one of the world’s largest processing bases for non-GMO soybean protein and its raw materials, made a stunning appearance with its full-industry-chain non-GMO soybean products under the theme of "The Versatile Journey of a Single Soybean", demonstrating the "soybean king’s" strong strength to businessmen across the country.
Inside the booth, a wide range of soybean products amazed visitors. From basic products such as soybean protein, soybean meal and dietary fiber, to plant-based protein meat, cotyledon oil, diacylglycerol oil and daily chemical products, and even trypsin inhibitors used in the pharmaceutical field, a single soybean has truly achieved "versatility" in the hands of Yuwang Ecology. At the same time, it also fully demonstrated the advantages of the full industry chain from "seed to table". Yuwang is not only a national-level leading enterprise in agricultural industrialization, but also one of the enterprises in the world that has extended the soybean industry chain to the pharmaceutical field.
Many visitors at the tasting area said after trying the plant-based meat, "Both the resistance when tearing and the resilience when chewing are barely distinguishable from real meat." Wang Di, Director of Yuwang’s Terminal Business Department, introduced that as an important product of the company, the annual production capacity of plant-based protein meat has reached 20,000 tons. During the Agricultural Products Fair, Yuwang’s booth attracted many professional buyers. "Yuwang’s products are very much in line with the current consumer trends of healthy eating and sustainable development, and we are very optimistic about their market prospects," said a buyer in charge.
This Agricultural Products Fair built an efficient government-enterprise docking platform and promoted the development of regional brands. As a leading enterprise in the industry, all Yuwang’s products have undergone strict quality control. They not only conform to consumer trends and respond to the "strengthening brands" theme of the Agricultural Products Fair, but also reflect the company’s mission of "revitalizing China’s soybean industry and securing China’s food supply" and "letting Chinese soybeans bring safe, reliable and healthy lives to mankind".
In the future, Yuwang will leverage the advantages of its full industry chain to promote brand building, bringing natural non-GMO soybean protein products to more families.
